Grind 529 Fitness

Elevate Your Presence

Science and evidence based personalized fitness and nutrition plans for high-performing professionals.

Master your physical health while commanding the boardroom. Enjoy feeling optimal in your attire and your skin.

Executive Health

Mastery

Designed around your unique goals, genetics, lifestyle, and fitness level, this fully customized program helps busy professionals build muscle, manage weight, and enhance their health—all while fitting effortlessly into your demanding schedule. Achieve peak physical performance without sacrificing career or family time.

Nutrition for Power

Players

No separate meals, no drastic overhauls—just smarter nutrition. This program optimizes your current eating habits to align with your fitness goals while remaining budget-friendly and family-friendly. Enjoy sustainable fat loss and muscle development without disrupting your routine.

Stress & Recovery

Solutions

Leverage evidence-based resistance training and strategic nutrition to elevate energy levels, accelerate progress, and minimize recovery time. Stay at your best—mentally and physically—without burnout or setbacks.

About Jason Basu

Jason Basu isn’t just a coach—he lives what he teaches. As a high-achieving professional, a hands-on dad to two young kids, and a dedicated fitness enthusiast, he has spent 20 years figuring out how to juggle career success, family life, and peak physical health. He understands the relentless demands of executive life and the constant challenge of staying fit when time is scarce—because he has been there himself.
Now, he’s on a mission to help other professionals do the same. Jason works with mid-seniority to executive-level men, ages 35-45, who are ready to transform their physical health and appearance—without sacrificing their careers or family time. With two decades of experience in fitness and nutrition coaching, he understands the unique pressures his clients face and provides a structured, sustainable path to feeling stronger, more energized, and more confident in their own skin.

What sets Jason apart is his blend of real-world experience and science-backed expertise. Armed with an MBA and certifications as a Personal Trainer and Nutrition Coach, he crafts personalized fitness and nutrition plans that fit seamlessly into his clients’ demanding lives. More than just looking good, Jason’s coaching helps men step into their full potential—so they not only feel great in their clothes but also command any room with confidence and presence.

Hear from our clients

"I didn't know what I needed before I went to Grind, I just knew something had to change. After listening to my situation and a vague description of what I would like to achieve, the Grind team put together a plan that completely hit the mark. In the course of the 12 week program, I lost 12 pounds while adding muscle, feel better about how I look in my suits, and just feel better in my day to day. Having someone direct my journey without me knowing what it should be has changed my life."

- Sean

"I have always been good in the gym, but never had a clue about nutrition, and that caught up to me as I passed 40. The Grind team helped make the sustainable adjustments to my habits that have made all the difference in the world as I get older and gains are harder to come by. The focus on optimizing your current habits rather than trying to rebuild them from scratch is absolutely pivotal."

- Jon

"Professional, knowledgable, and understands the life of a family man and working professional. The programs themselves are spot on, but the accountability without being overbearing is what maximizes the results."

- Kyle

Our Team

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AS SEEN ON

"Within the first 2 weeks after Sai customized my niche and offer through Launch Accelerator, I signed my first high-end client for over $2000! I'm booked every week now without any cold outreach on my part. Worth 10X the investment easily."

- Mark H., Leadership Coach

"As an experienced coach, I was tired of playing small just because I didn't love the tech side of funnel building and marketing execution. Launch Accelerator was a total relief - within 30 days I had next level assets driving qualified leads automatically. Well worth the investment!"

- Sandra W., Health Coach

I struggled for months as a new coach attempting to self-build my website, offers, and marketing materials. It looked amateur and I couldn't land any real clients. After joining Launch Accelerator, my coaching practice became the envy of colleagues who've been in business for years! Game changer!"

- Ryan P., Mindset Coach

"I wasted thousands on various done-for-you services that overpromised results but never delivered more than basic templates. Launch Accelerator ACTUALLY built my full coaching business end-to-end in 30 days, with incredible attention to detail. Finally, my backend equals my talent!"

- Noah Z., Business Coach

"As a newer coach, Launch Accelerator gave me instant credibility I couldn't achieve on my own for years. After just 30 days my website, funnel, and packaging where on par with the top coaches in my industry. So grateful I invested in the best to truly unlock my potential!"

- Taylor J., Performance Coach

"After burning tons of cash and months on subpar freelancers who couldn't execute properly, I had almost given up. Then I stumbled onto Launch Accelerator which was the exact high quality done-FOR-you solution I needed bring my vision to reality. Coaches, do not pass this up or try building yourself!"

- Jessica P., Life Design Coach

The Extra Mile: How to unlock your highest potential

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mind and body

08 April 2024 • 7 min read

The Extra Mile: How to unlock your highest potential

Unlock the secret to better digestive health with 'Gut Feeling.' Discover how to nourish your gut and improve your overall well-being. ... more

mind and body

08 April 2024 • 7 min read

Conquer Your Health

Specialized fitness and nutrition programs for advanced professionals.

Effortlessly balance work, family, and physical health while enhancing your executive presence.